Brands in grocery are developing innovative technology for customers to navigate, locate or pay for products with or without a device, in a bid to offer greater convenience and a safer, contactless experience.
Amazon unveils a new biometric technology called Amazon One, enabling the store to recognise the customers’ identity through using the palm of their hand to hover over a touchpad, providing an ultra-safe and secure for them to pay. This is a first for ‘palm signature’ technology. The technology is currently available at two Amazon Go convenience stores in Seattle, with plans to outsource to third party retailers, offices and stadiums in the future.
Walmart unveils a new grocery format that makes it easier for customers to navigate through the store and locate products via its app. Customers can use the app to be directed to the exact aisle the product is located. In addition, a new wayfinding system, similar to an airport, features the same iconography as the app to provide consistency and clarity.
Retail
Amazon unveils palm recognition technology in its Amazon Go format
Walmart launches new app driven store concept
Iceland is giving university students priority delivery slots and discounts
Costa Coffee is trialing new convenience format in London
Aldi details retail expansion and plans to accelerate click and collect
Levi unveils new ‘NextGen’ stores
Hospitality
Singapore Airlines has converted its A380 aircraft into a fine dining restaurant as part of its new initiative called “Discover Your Singapore Airlines”.
Campaigns
Household’s brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset
Bumble launches #MyLoveIsBlackLove campaign to celebrate Black love
Initiatives
M&S partners with Oxfam to launch a clothes recycling scheme
Amazon unveils streaming gaming service Luna
Amazon Prime Day will be on October 13-14
John Lewis has opened its Christmas shop in its Oxford Street flagship, alongside a virtual tour online
Household News
We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.
Image courtesy of Household
