The resale market will double to $51 billion by 2023 (GlobalData, 2019), as customers want sustainable alternatives to buying new products or renting. With this increase in projected demand, brands are creating new digital platforms and physical experiences to resell their previously owned products, using their influence to drive the circular economy and incentivise customers to join in.
Zalando has launched a pre-owned online platform in Germany and Spain. The brand has collected inventory through its customer base, offering store credit or charity donations in exchange for secondhand clothing.
IKEA plans to open its first secondhand store in Sweden. The brand is trialling different initiatives to meet its sustainability goal of reducing its overall climate impact by 70% on average per product by 2030.
Uniqlo is launching a clothing recycling initiative for its latest fashion collection Re.Uniqlo. Customers trade in their old jackets for vouchers at their local store. The garments will then be upcycled into the collection’s first product ‘Recycled Down Jackets’.
Retail
IKEA is opening a secondhand store in Sweden
One million people have downloaded Marks & Spencer’s Sparks loyalty app since it launched
Tesco is partnering with Olio to minimise food waste and donate meals to customers in need
Rent the Runway has phased out its unlimited membership model as members on average rent up to eight items a month
Hospitality
InterContinental Hotels Group will open two hotels in Australia showcasing new sustainability initiatives
Campaigns
Tommy Hilfiger launches ‘Moving Forward Together’ brand campaign to help the fashion community and customers recover from COVID-19
IKEA’s new brand campaign highlights the importance of a good night sleep
Initiatives
Uniqlo will launch a clothing upcycling initiative for its latest fashion collection
Gucci is set to launch an experimental virtual sneaker creation app
Zalando has launched a re-sale clothing platform
Westfield London and Timberland have opened a Nature Reserve at the shopping centre, as part of a three-year sustainable partnership
Amazon launches ‘Climate Pledge Friendly’ labelling to help customers purchase sustainable products online
Household News
We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.
Image courtesy of Unsplash
