Going to restaurants and cafés has been voted as the 6th most popular social activity amongst UK adults (YouGov, 2021). As lockdown restrictions ease in the UK, the desire for social dining has increased, with customers seeking experiences closer to home that champion community and support local brands.
With new needs emerging, F&B brands are experimenting with ‘neighbourhood’ foodhall concepts that inspire community connection and create a space for locals to dwell, eat and be entertained. It’s a win-win, as customers get to connect with their loved ones in cultural settings, whilst discovering new tastes and celebrating local cuisine. Brands can catalyse community growth by collaborating with local vendors, creating richer moments that engage customers and drive repeat footfall.
Mercato Metropolitano opens a new ‘neighbourhood’ concept as part of the first phase of its 17,500sq ft Elephant Park development, in Elephant & Castle, London. Called MMy Elephant Park, the concept features a deli and grocery store, café and artisanal kitchens serving fresh meals. The product offer is sourced from both local and European brands.
Boxpark will launch a new food hall concept outside of London called ‘BoxHall in Bristol’ in 2022. Focussed around a curated selection of local, independent street food traders and restaurant operators, the venue will also host a community-led programme of social events.
Retail
Chinese fashion retailer ENG opens new store in Shanghai to appeal to Gen Z
Uniqlo launches new Tokyo store, inspired by local culture
Hospitality
Mercato Metropolitano opens a new concept in Elephant & Castle, London
Boxpark will launch a new concept outside of London called BoxHall in Bristol in 2022
The Well relaunches its wellness members’ club in NYC
Campaigns
Klarna launches new global campaign with the help of ASAP Rocky
Initiatives
Westfield launches new fashion rental store with DTC brand Rotation
Deliveroo plans to train its riders to spot female harassment and abuse
YOOX launches new area on its website for Gen Z to express their creativity
Ferrari launches its first high-end fashion collection
Image courtesy of Unsplash
