Welltodo.com monthly column
How social influence is evolving beauty & wellness retail

In our latest column for Welltodo.com, we explore the role social media plays in beauty and wellness product discovery

Over the last few years, we’ve been tracking the rising emergence of a behavioural force called ‘Self-Expression’.

Social media has enabled the rapid rise of self-expression, as customers continue to use the power of social media to express their individuality.  Now brands are looking to innovate, moving to new worlds to meet their customers where they are, creating authentic experiences that resonate with them.

Read more here.

Image courtesy of Unsplash

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