With the UK in a second lockdown and non-essential retail stores having to close, retail brands are better prepared to service the online shopping demand. We’ve seen a swift pivot to the re-purposing of physical stores into local fulfilment centres, same-day contactless delivery services and partnerships with large network c-stores to get products closer and more conveniently to customers locally.
Beauty and wellness brand Lush partners with delivery company Stuart to offer its customers same-day delivery from select stores. The brand has also made its click and collect service, ‘Lush Collect’ available at all of its UK stores.
UK tech brand Currys PC World launches ‘Zero Contact’ Order & Collect where customers have their parcels safely delivered straight to their car boot at their local store, minimising contact with colleagues.
Homeware brand IKEA launches a range of new services such as ‘Contactless Click & Collect’ in stores and ‘Click & Deliver’ for customers to collect orders at local DPD points around the UK.
UK department store Debenhams partners with Hermes ParcelShop to allow customers to collect and return their parcels at 4500 convenience store locations. The brand has also made its ‘Endless Aisle’ collect service available in over 60 stores.
Retail
Lush partners with delivery company Stuart to offer its customers same-day delivery
Currys PC World launches ‘Zero Contact’ Order & Collect at its stores
IKEA launches ‘Contactless Click & Collect’ and ‘Click & Deliver’ to shorten delivery times
Debenhams partners with Hermes to utilise 4500 convenience store collection points for customers to click and collect
US delivery company Postmates offers on-demand delivery for select beauty brands
Hospitality
Kempinski Hotels in Germany partners with Peloton to offer in room exercise bikes
Tripadvisor launches its first subscription travel plan
Campaigns
Burger King encourages customers to eat at its competitors to support the food industry during lockdown
Aldi re-introduces Kevin the Carrot in its Christmas campaign
Initiatives
Alibaba and Richemont invest $1.1bn in Farfetch to expand operations in China
Walmart discontinues self-scanning robot partnership with Bossa Nova Robotics
Fornite users get free two months of Disney+ as a reward for in-game purchases
Household News
We’re beyond proud to announce that our brand experience creative idea, the ‘Little Reset Brewing Co.’ is amongst the brilliant winners of The Great Reset – a creative industry movement led by the Purpose Disruptors to embed the positive environmental shifts that have happened during lockdown.
Image courtesy of Household
