In our latest column for Welltodo.com, we explore how brands can nudge customers towards a lifetime of sustainability
As part of our strategic approach to The Great Reset challenge, we identified that sustainability exists across a spectrum of behaviours. There are ‘passive activists’ displaying environmentally friendly behaviours without realising, in contrast to ‘conscious consumers’ who actively acknowledge and take responsibility for the role their own actions play in their carbon footprint. This is an important insight into our work with brands on sustainability as we look to engage customers in more ways they understand.
In this month’s column, we discuss three ways brands can help nudge consumers towards becoming more conscious:
- Inform, educate and involve
- Incentivise sustainable choices
- Serve and operate locally
Read more here.
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