We’ve been tracking the rise of ‘slow’ travellers, who are combining their desire for greater control and flexibility, with an awareness of how their travel impacts the environment. Guests are now seeking the ability to stay on their own terms for as long as they like, with minimal environmental impact. Hospitality brands are meeting these new needs, rethinking their offering to provide the ultimate place for guests to live, eat, work and play - with sustainability top of mind.
In Chiswick, London, Room2 has opened its first net-zero emissions hotel. The hotel is powered by solar panels and ground source heat pumps. Reclaimed and recycled materials are used where possible, and in-room, furniture and furnishings are handcrafted bespoke by locals. For extra home comforts, guests can decide what type of mattress they like or can cook their own meals using an in-room kitchenette.
In Spring 2022, The Other House will open in South Kensington, London. The brand aims to blur the lines between a traditional hotel, serviced apartment and members club, to provide facilities for guests to stay for up to a year. Rooms are referred to as ‘Club Flats’, mimicking homes with their own kitchenettes. Guests will be able to control their stay via The Other House app, from check-in/out, to booking room service and beauty treatments. There will also be a private club for residents and members to connect, exercise and eat; and an all-day dining destination for locals to access too.
Household takeout
In a hospitality market becoming ever more competitive and crowded with new brands and concepts, it’s increasingly important that there is a laser focus on guests’ needs and lifestyles, in order to cut through. Putting them in control of their own experience, allowing them to personalise and flex their stay is one of the primary ways to engage and retain a new generation of travellers.
Get in touch with Household, if you would like us to explore how your brand can meet new needs around flexibility, control and sustainability, regardless of sector.
Also in the news:
Retail:
Rihanna plans to open five US stores for her lingerie brand Savage X Fenty
Selfridges will start to sell NFTs at its London flagship store
Hospitality:
Room2 opens its first net-zero emissions hotel in Chiswick
The Other House will open in Spring 2022 in South Kensington
Luxury hotel brand Aman is set to launch its own superyacht in 2025
Campaigns:
Bottega Veneta hosts a brand takeover on the Great Wall of China
Initiatives:
Mulberry partners with charity Goodbox to make charity donations easier
Gorillas and Jumbo Supermarkten launch ultra-fast delivery partnership
Gap launches first NFT collection
P&G enters the metaverse with BeautySphere
Waitrose and Mindful Chef launch first co-branded recipe box
Image courtesy of Room2
