Another Place, The Lake

Creating a sense of place for a new hospitality brand

The first hotel experience for the Another Place lifestyle brand is a rural retreat in the heart of the Lake District, inspired by the ice-age ribbon carved lake nestled between the mountains, the natural views so loved by Wordsworth the poet, stories of ghostly horses, and the first water speed record set on Ullswater Lake in the 1950’s. We set out to imagine ways for guests to get as close to the breathtaking landscape as possible, to create their own stories and memories here.

Our design had to embody the ethos of relaxed living and establish a brand signature for the Another Place experience collection. We designed an eclectic bright and broody palette of ‘moods’, mirroring the visual emotion of the Lakes throughout the hotel spaces.

A haven for active relaxation

Bringing guests as close to the breath-taking landscape as possible

We selected relaxed-luxe lounge seating and calming neutral tones in The Entrance Hall to encourage guests to slow down from the moment they step in. For The Living Space and Rampsbeck Restaurant, we designed fluid family spaces and cosy cubby holes for fireside evenings, giving the hotel a heart-warming feel of a best-friend’s holiday house.

The Swim Club is a hallmark of the Another Place brand. Full-height windows surround a 20m infinity-feeling pool, flanked by glass and natural skylight, giving the feeling of swimming into the hills. We envisioned the new wing as a luxurious ‘barn’ extension to the original white Georgian house, evoking a simple rustic functionality. In the 40 signature bedrooms we combined antique furniture with bespoke new additions, celebrating the contrast between old and new.

Results

Winner – Outstanding New Hotel

Independent Hotel Show Awards 2018

Everything the guest touches is designed to embrace nature and relaxed living - from the rust-coloured throws and woollen tartans reflecting the vibrant woodlands' earthy tones and changing seasons, to the local craftsmanship and collection of gathering spaces at Another Place. A carefully curated shop retails the best of Another Place accessories, so guests can take a piece of their holiday experience home.

The brand’s standards of quality and local luxury are now established, to be emulated throughout the expanding hotel collection.