Boots, the UK’s biggest chain of high street chemists wanted to improve the customer journey in store. Footfall was not a problem, rather customers found it hard to find the items they had come in for. Our research and understanding of the brand across multiple formats revealed a need for a comprehensive branded signage system. This would provide a unique infrastructure, vital to making the stores easy for customers to shop.
Comprehensive branded signage system
We designed in-store signage to be simple, low cost, and flexible. Scalable and flat-packed, it is magnetic, lightweight and easy to assemble and install, enabling staff to easily grow or shrink an in-store category area.
With the brief ‘to be able to recognise a Boots store from the top of a London bus’, we designed a suite of fascias for a broad store format portfolio, ranging from major flagships to smaller local pharmacies.
Scalable and easy
Roll-out across the 2,500-store estate continues