Netflix: Stranger Things
Taking fan-first retail into the eerie world of The Upside Down
Household partnered with Netflix, Three Ten, and Black Sky to unveil a boldly iconic merch market tied to the electrifying stage play inspired by the global phenomenon, Stranger Things, now showing at the iconic Phoenix Theatre in London. Created by a multi-award-winning creative team, this production elevates theatrical storytelling to new heights, promising an unforgettable journey that delves deep into the origins of Stranger Things.
Stepping into Hawkins, 1959
Bringing the magic from the campaign and curtain, Household created a series of exclusive merch pop-ups, available only within the theatre walls, where every item carries the essence of the show and the excitement of live performance.
Stepping into Hawkins, 1959, before the world turned upside down. Our collaboration fosters connections with the story, the characters, and Stranger Things fans, creating a space where narrative easter eggs come alive in unexpected ways.