Michelle Du-Prât discusses how agencies can work together to achieve retail success on the Retail Focus Podcast.
Michelle Du-Prât joined Retail Focus’ podcast, The Retail Exchange, to discuss how agencies can work together to achieve the common goal of retail success.
Michelle explained how openness, transparency and honesty are essential for successful collaboration, and discussed Household’s use of the emotiveyeTM app to collaborate with customers to solve problems and enhance customer journeys. As Michelle emphasised, “you can’t deny the truth of the customer”.
Listen to the podcast here.