The limitations of voice assistants

Voice assistants are growing in popularity, but do they have a place in retail?

This week, Brand Strategy Director Geoff Wilson, joined MyCustomer to discuss the current limitations of using voice assistants in a customer service role. Geoff explored the challenge of finding the best balance of human and machine for each retail scenario. The state of voice tech today demands a considered approach to tech implementation and the selective use of voice assistants, in appropriate contexts, in conjunction with staff.

Read the full article here.

Images courtesy of Unsplash 

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