As the earth continues to be on lock down due to the COVID-19 pandemic, brands are rising to the challenge and doing extraordinary things to help people in their time of need.
Every week, we will be continuing to track how customers’ needs are changing in light of COVID-19, and how brands are continuing to evolve their responses. This week we see a mix of practical help and brands offering customers ways of keeping busy at home. Aldi is giving thanks to staff, Nike is learning lessons from China and BrewDog is creating an online bar experience.
Retail
Tesco is limiting online deliveries to 80 items per basket
Aldi is rewarding its staff with a bonus as a sign of appreciation due to a surge in crowds
Apple could delay 5G iPhone launch thanks to COVID-19
Nike is learning from China to tackle COVID-19 in the US
Hospitality
EasyJet has grounded all its planes
It’s estimated that postponing the Japan Olympics could cost $6 billion
Balcony bingo is bringing communities together in Madrid
Swiss hospitality company Le Bijou has launched a COVID-19 package for guests
Campaigns
Airbnb has suspended its global marketing activities to save $800 million
How tourism brands are advertising during this time
IKEA is urging customers to stay at home and practice social distancing
Initiatives
BrewDog is replicating its bar experience online
Dyson in partnership with Airbus will manufacture 30,000 medical ventilators
Miller Harris has partnered with Age UK to donate hand washes to vulnerable people
Burberry will manufacture hospital gowns and masks for the NHS in its Yorkshire factory
Boots will start to test NHS staff for COVID-19
Amazon Alexa can determine your COVID-19 risk level
Walmart is waiving April rent for in store brand partnerships
Spotify has created the Spotify COVID-19 Music Relief project to support the global music community
Tik Tok is pushing into live streams
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of BrewDog
