As the COVID-19 pandemic continues to affect the world, brands are rising to the challenge and doing extraordinary things to help people in their time of need.
With countries around the world at different stages of the COVID-19 pandemic, we are continuing to track how customers’ needs are changing and how brands are continuing to evolve their responses.
This week, brands are finding new ways to bring people together online, and we’re now seeing competitor brands collaborate to create innovative solutions to combat the spread of the virus. Apple and Google are creating an app to track COVID-19, Airbnb launches online experiences and Disney+ has reached over 50 million subscribers.
Retail
Levi re-opens its stores in China
Next closed its website hours after re-opening due to high demand
Amazon will employ 75,000 more staff in the US to meet high demand
John Lewis has launched ‘Your Partners Through It all’ initiative alongside the option to book online services for free
Tesco will pop up in the UK’s Nightingale Hospitals
CVS will test for COVID-19 in its parking lots
Hospitality
IHG will re-open its first hotel in China
Airbnb has created online experiences for hosts to connect with people internationally
Paramount House Hotel in Australia has launched a digital voucher scheme for local hospitality businesses
Marketplace Encore connects musicians with people who want to send a personal musical message as a gift
Campaigns
Oreo launched the ‘Stay Home, Stay Playful’ campaign alongside a social media challenge
Apple’s latest campaign showcases how people are using its products during the lock down
Initiatives
Hong Kong will install free medical mask vending machines for its low-income residents
Apple and Google are collaborating to create an app that alerts users if they’re near someone that has COVID-19
Uber is helping its drivers find alternative jobs during the COVID-19 outbreak
Dyson has created activities to get children excited about engineering
Health brands Hims and Hers have launched group therapy sessions
Disney+ has reached 50 million subscribers in just five months
MoMa is now offering online courses on art, photography and fashion
Snapchat’s new AR filter enables users to donate to the WHO response fund
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Airbnb
