As the COVID-19 pandemic continues to affect the world, brands are rising to the challenge and doing extraordinary things to help people in their time of need.
Every week, we will be continuing to track how customers’ needs are changing in light of COVID-19 and how brands are continuing to evolve their responses. This week, brands are continuing to be efficient around operations to mitigate the impact of COVID-19, and we see them now helping to bring back some normality to customers’ lives by thinking creatively. Asics hosts a virtual shoe launch, IKEA is celebrating achievements at home and Burger King France shows you how to recreate The Quarantine Whooper in your kitchen.
Retail
Asda and M&S have launched new shopping vouchers to make payment easier for volunteers collecting food for others
Sainsbury’s has opened dark kitchens to deliver products to vulnerable customers
Primark will pay international factory workers wages
Walmart will start to take employees’ temperatures as a safety precaution
Hospitality
Furloughed staff from Virgin Atlantic and EasyJet are volunteering in the Nightingale Hospital at London’s Excel Centre, UK
The Greek National Tourism Organization has partnered with Google, releasing a website that enables tourists to visit Greece virtually
Uber Eats will add a donation button, offering financial aid to users’ favourite restaurants
Deliveroo is threatening to sack staff if they do not comply with social distancing regulations
Campaigns
Asics launched its latest shoe the ‘Metaracer’ virtually
Google and Twitter have reversed the ban on COVID-19 related advertising
Video games are featuring ‘Stay home. Save lives’ marketing campaigns
Vodafone has launched a campaign to enable viewers to donate £5 to the British Red Cross to help those affected by COVID-19
IKEA celebrates at-home creations
Burger King shows customers how to recreate The Quarantine Whooper
Initiatives
Lyft is providing free electric scooter rides for essential workers in the US
Amazon Prime Video is hosting a virtual film festival in partnership with South by Southwest
‘Save Your Bookstore’ app has launched to help customers locate and buy from local book shops
Dezeen will launch the world’s first online design festival on April 15th
Hair salon Bleach London is now hosting digital hair appointments
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Burger King France
