After months of online communications with customers, brands are creating pop-ups to engage new and existing customers offline, leveraging FOMO to entice them back to physical locations and to keep rental costs low.
In New York, sustainable fashion brand Bobblehaus has launched a community focused interactive pop-up with in-store events and Louis Vuitton has opened an eye-catching, all-yellow pop-up for the launch of its LV2 fashion collection. In London, Selfridges hosts an Oxfam pop-up in its Oxford St flagship for its #SecondHandSeptember brand campaign, to encourage customers to purchase second hand fashion.
Retail
Oxfam opens a pop-up in Selfridges London
Bobblehaus opens a pop-up in New York with a community focus
Louis Vuitton opens a pop-up in New York to celebrate the launch of its latest fashion collection
Harrods is opening its first dedicated beauty concept, H Beauty
Whole Foods opens a ‘dark store’ concept to keep up with online demand
Burger King opens new touchless restaurant
Hospitality
Travel brand Thomas Cook is re-launching online
Campaigns
IKEA unveils a new brand campaign to reposition the brand as a ‘sleep expert’
Initiatives
Boots unveil a new digital points card
Sainsbury’s is rewarding Nectar Card users who increase their spend in fresh fruit and vegetables
Pret a Manger has launched new monthly subscription service
Fashion brand COS is to launch an online re-sell platform
Uber partners with car rental service CarTrawler to enable its users to rent cars in the UK
Image courtesy of Unsplash
