Brands use physical pop-up launches to build energy, momentum and value around new experiences

After months of online communications with customers, brands are creating pop-ups to engage new and existing customers offline, leveraging FOMO to entice them back to physical locations and to keep rental costs low.

In New York, sustainable fashion brand Bobblehaus has launched a community focused interactive pop-up with in-store events and Louis Vuitton has opened an eye-catching, all-yellow pop-up for the launch of its LV2 fashion collection. In London, Selfridges hosts an Oxfam pop-up in its Oxford St flagship for its #SecondHandSeptember brand campaign, to encourage customers to purchase second hand fashion.



Oxfam opens a pop-up in Selfridges London  

Bobblehaus opens a pop-up in New York with a community focus 

Louis Vuitton opens a pop-up in New York to celebrate the launch of its latest fashion collection 

Harrods is opening its first dedicated beauty concept, H Beauty 

Whole Foods opens a ‘dark store’ concept to keep up with online demand 

Burger King opens new touchless restaurant 



Travel brand Thomas Cook is re-launching online 



IKEA unveils a new brand campaign to reposition the brand as a ‘sleep expert’



Boots unveil a new digital points card 

Sainsbury’s is rewarding Nectar Card users who increase their spend in fresh fruit and vegetables

Pret a Manger has launched new monthly subscription service  

Fashion brand COS is to launch an online re-sell platform  

Uber partners with car rental service CarTrawler to enable its users to rent cars in the UK 


Image courtesy of  Unsplash 

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