Brands are delivering on their activist values through new experiences that reward customers for adopting sustainable behaviours, giving them the tools to better their lives and the planet.
Meatless Farm has partnered with street food brand Mother Flipper to launch a meat free pop up drive-thru restaurant in London. Visitors who travel to the experience via electric cars, bicycles and e-scooters will receive 50% off their bill.
The Body Shop has launched its activist workshop store concept in Singapore. Customers can purchase cruelty-free products, recycle old packaging and learn about the brand’s activist roots, as well as how they can campaign to make a difference.
Retail
Apple is the first US-listed company with a $2 trillion market capitalisation
John Lewis is partnering with Peloton in stores to improve its wellness offering
John Lewis has opened its Christmas store in August
Twinings has launched a tasting experience concept store
Morrisons has partnered with Amazon to sell food on its website and app
The Body Shop launches its activist store format in Singapore
Meatless Farm and Mother Flipper have launched a drive-thru meat free restaurant
Hospitality
Airbnb has banned groups of more than 16 to limit the spread of the coronavirus
Hilton has launched a new competition to design an avatar for its new AI customer service chatbot
Campaigns
John Lewis has dropped its ‘Never knowingly undersold’ price pledge
KFC has temporarily dropped its ‘finger lickin’ slogan in response to the pandemic
Camden Town Brewery has launched a new TV ad that enables customers to get a free beer
Nike and rapper Kendrick Lamar pay a tribute to Kobe Bryant
Venus partners with Animal Crossing in its new campaign
Initiatives
Ocado increases its investment in vertical farming
Burberry launches £90 face masks made from antimicrobial material
Amazon has purchased the former Lord & Taylor Fifth Avenue, New York store to convert it into an office
Here and helping
With love and health, Household
Image courtesy of The Body Shop
