In our latest column for Welltodo.com, we examine three key areas retailers are innovating post-lockdown to entice shoppers back to stores
As lockdown eases, driving customer footfall to stores is proving to be challenging.
Retailers are unveiling new store formats that embrace innovation through social rewards, personalised value and sustainable initiatives to re-engage customers.
This month we explore three key innovation areas:
- Mobile connected journeys that reward customer engagement
- Adding value through personalised ‘members’ experiences
- Making sustainable choices easy
Read more here.
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