With countries around the world at different stages of the COVID-19 pandemic, brands are re-evaluating their retail strategies to meet the new needs of customers, in turn shaping a new retail landscape.
Brands are beginning to re-open their physical stores with new, stringent safety measures in place to protect customers. Brands are also diversifying their product offering, and developing new ways to shift unsold stock, creating new retail concepts. McDonald’s has unveiled a new restaurant prototype, Next is creating standalone beauty stores and Alibaba launches a new luxury shopping platform to sell excess luxury stock.
Retail
McDonald’s has unveiled its prototype for dine-in
Fashion stores are re-opening without the fitting rooms
Ulta Beauty is tapping into curbside pick-up
Alibaba has launched a new shopping platform to sell luxury stock
ASOS has rolled out its “See My Fit” AR feature, to improve its ecommerce experience
Morrisons is fulfilling same-day deliveries using Prime Now
UK fashion retailer Next will launch five standalone beauty stores
In 2021, IKEA will launch its first small format store in Singapore
CVS is continuing plans to open its new health hub concept to 1,500 stores by the end of next year
The luxury sector is expecting to see a major decline in sales this year, up to 35%
Neiman Marcus files for bankruptcy
Nordstrom is closing 16 stores
Hospitality
Domestic tourism is boosting China’s economy
Germany has re-opened museums, galleries and gardens with implemented safety measures
A hotel in Yorkshire, UK has been converted into a care home
Radisson Hotel Group has launched a new cleanliness and disinfection programme
Campaigns
Beauty brands are using Tik Toks gifting campaign to increase reach and drive revenue
For the launch of Air Max 2090, Nike unveiled Air Max Cloud, an AR campaign
Snoop Dogg stars in Just Eat’s new campaign
Initiatives
Amazon and Alibaba are tackling COVID-19 ecommerce fraud together
Tribeca Enterprises has launched drive-in theatre experiences throughout the US
The Paris metro authority is using CCTV software to detect people not wearing face mask
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With love, health and strength, Household
Image courtesy of Unsplash
