With countries around the world at different stages of the COVID-19 pandemic, brands are re-evaluating their retail strategies to meet the new needs of customers, in turn shaping a new retail landscape.
Brands are continuing to embrace the role of digital to bridge the gap between online and offline experiences. Supermarkets are using innovative digital tools to improve their current social distancing measures, and tech and fashion brands are tapping into the gaming industry to explore the benefits of virtual worlds. Asda launched a virtual queue system to enter its stores, Facebook Shop enables local businesses to create online shopfronts and BoohooMan creates a video game to coincide with its latest fashion collection.
Retail
Non-essential retail in the UK will re-open on the June 15
IKEA will re-open 19 UK stores with safety measures in place
Gucci goes seasonless
Amazon trials food delivery in India to challenge local players Swiggy and Zomato
Asda launches a virtual queuing system for its stores
Aldi launches a traffic light system to control the number of people in its stores
Instagram and Facebook launch a ‘shop’ feature for local businesses
Hospitality
Tourists can travel to Spain from July 1st
UK hospitality brands are hoping for a rise in staycations, to help boost the tourism industry
Campaigns
Nike launches the ‘Never Too Far Down’ campaign
ITV’s new campaign coincided with Mental Health Awareness Week
Initiatives
Amazon creates its first video game called Crucible
BoohooMan launches video game to coincide with its new collection with rapper, Quavo
The app ‘Yes’, uses AI to recreate the department store experience virtually
Fashion brand Hanifa, launched its latest collection using 3D models on Instagram Live
Dixons Carphone has partnered with Age UK, to donate 500 free tablets to vulnerable older people
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Facebook
