Embracing Digital

With countries around the world at different stages of the COVID-19 pandemic, brands are re-evaluating their retail strategies to meet the new needs of customers, in turn shaping a new retail landscape.

Brands are continuing to embrace the role of digital to bridge the gap between online and offline experiences. Supermarkets are using innovative digital tools to improve their current social distancing measures, and tech and fashion brands are tapping into the gaming industry to explore the benefits of virtual worlds. Asda launched a virtual queue system to enter its stores, Facebook Shop enables local businesses to create online shopfronts and BoohooMan creates a video game to coincide with its latest fashion collection.


Non-essential retail in the UK will re-open on the June 15

IKEA will re-open 19 UK stores with safety measures in place

Gucci goes seasonless

Amazon trials food delivery in India to challenge local players Swiggy and Zomato

Asda launches a virtual queuing system for its stores

Aldi launches a traffic light system to control the number of people in its stores

Instagram and Facebook launch a ‘shop’ feature for local businesses



Tourists can travel to Spain from July 1st

UK hospitality brands are hoping for a rise in staycations, to help boost the tourism industry



Nike launches the ‘Never Too Far Down’ campaign

ITV’s new campaign coincided with Mental Health Awareness Week


Amazon creates its first video game called Crucible

BoohooMan launches video game to coincide with its new collection with rapper, Quavo

The app ‘Yes’, uses AI to recreate the department store experience virtually

Fashion brand Hanifa, launched its latest collection using 3D models on Instagram Live

Dixons Carphone has partnered with Age UK, to donate 500 free tablets to vulnerable older people


Here and helping

We are continuing to work with and help our clients so please let us know if we can help you in any way.

With love, health and strength, Household

Image courtesy of Facebook

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