With countries around the world at different stages of the COVID-19 pandemic, brands are re-evaluating their retail strategies to meet the new needs of customers, in turn shaping a new retail landscape.
As lockdowns continue to ease and borders slowly re-open, hospitality and tourism brands across the world are focusing on how they can re-engage customers in a new world. Retailers are also continuing to re-open stores and implement digital initiatives to bridge the online and offline experience. Lidl has introduced click and collect lockers for third-party online orders, Apple will re-open North American stores and Italy is targeting European tourists for summer holidays.
Retail
Lidl has launched an online chatbot to inform customers of less congested times to visit stores
InPost has installed click and collect lockers in Lidl stores, for third-party businesses
Asda has launched a new website to sell food boxes to vulnerable shoppers
McDonald’s will re-open 30 UK drive-thru restaurants by June
Apple will start a phased re-opening of stores in the US and Canada
Hospitality
Hilton re-opens hotels in China
Hotels are starting to re-open in Spain with strict safety measures
Italy will re-open its borders to European tourists in June
Greece re-opened its beaches with social distancing measures in place
Ryanair has reduced its 2021 passenger traffic target to below 80 million passengers
Aviointeriors SpA has designed two concepts to combat the spread of COVID-19 on aeroplanes
CrowdVision software can detect social distancing in airports
UK bookmaker William Hill is planning a phased re-opening of its stores
Campaigns
Spotify has launched a ‘Listening together’ campaign
AO has unveiled a new TV advert to celebrate local heroes
Initiatives
Vogue and the Council of Fashion Designers of America are helping independent designers widen their reach on Amazon
Baby brand WaterWipes has created an online community platform for new and expecting parents
PinkNews is hosting a virtual Pride march
IKEA designs a guide to building forts for children
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Unsplash
