For many of us, the COVID-19 lockdown has introduced a ‘new normal’, changing the way we work, socialise and stay entertained. Brands are continuing to adapt and innovate, rising to the challenge and are doing extraordinary things to help people in their time of need, whether those are on the frontline or those staying at home.
Brands are utilising social media to create new digital communities to keep relationships alive. Glow Recipe launches a product exclusively to its private Instagram community, Dezeen hosts its first virtual design festival and Facebook has created a gaming app. There’s an optimistic glimpse into the future as China aims to jumpstart its retail sector and the United Nations World Travel Organization predicts that the global tourism industry will bounce back.
Retail
As the country emerges from lockdown, China could introduce a 2.5 day weekend to kickstart its retail sector
Amazon is testing its warehouse staff for COVID-19 symptoms using thermal cameras
Pret a Manger will launch a coffee range in UK supermarkets
Glow Recipe launched a new product, sending samples to its exclusive private Instagram community
Aldi UK is now selling food online to vulnerable customers
Hospitality
The United Nations World Tourism Organization (UNWTO) believes that the global tourism industry will recover
McKinsey predicts what the travel industry recovery will look like
Users can now import artwork from The Getty Museum into their ‘Animal Crossing: New Horizons’ game
Dezeen has launched its first ever Virtual Design Festival
Designer Sebastian Errazuriz has created an exhibition enabling customers to preview his art using AR before purchasing
Seattle based restaurant Canlis will now host a weekly virtual bingo
LA restaurant chain Everytable has repositioned itself to now offer emergency relief
Campaigns
Public Health England has launched “Every mind matters”, narrated by the Duke and Duchess of Cambridge
Levi, Mr Porter, John Lewis and Ganni are live streaming to connect with their customers
Dating apps respond to social distancing regulations
Tesco has adapted its “Food love stories” campaign to highlight the power of food in bringing people together
Zara’s models shoot the brand’s latest campaign in their homes
Initiatives
Businesses can now add stickers on their Instagram stories to redirect customers to their websites
Facebook will introduce a new gaming mobile app
Secret Cinema is recreating its experiences on Zoom
Twitter users are using ‘#TwitterFoodBank’ to help those in need buy supermarket supplies
In the US, Google is listing COVID-19 test centres when you search for coronavirus related content
Samsung has created a timer for hand washing for its Galaxy smartwatches
One World: Together at Home raised $127m for coronavirus relief efforts
Here and helping
We are continuing to work with and help our clients so please let us know if we can help you in any way.
With love, health and strength, Household
Image courtesy of Engadget
