The new normal

For many of us, the COVID-19 lockdown has introduced a ‘new normal’, changing the way we work, socialise and stay entertained. Brands are continuing to adapt and innovate, rising to the challenge and are doing extraordinary things to help people in their time of need, whether those are on the frontline or those staying at home.

Brands are utilising social media to create new digital communities to keep relationships alive. Glow Recipe launches a product exclusively to its private Instagram community, Dezeen hosts its first virtual design festival and Facebook has created a gaming app. There’s an optimistic glimpse into the future as China aims to jumpstart its retail sector and the United Nations World Travel Organization predicts that the global tourism industry will bounce back.



As the country emerges from lockdown, China could introduce a 2.5 day weekend to kickstart its retail sector

Amazon is testing its warehouse staff for COVID-19 symptoms using thermal cameras

Pret a Manger will launch a coffee range in UK supermarkets

Glow Recipe launched a new product, sending samples to its exclusive private Instagram community

Aldi UK is now selling food online to vulnerable customers



The United Nations World Tourism Organization (UNWTO) believes that the global tourism industry will recover

McKinsey predicts what the travel industry recovery will look like

Users can now import artwork from The Getty Museum into their ‘Animal Crossing: New Horizons’ game

Dezeen has launched its first ever Virtual Design Festival

Designer Sebastian Errazuriz has created an exhibition enabling customers to preview his art using AR before purchasing

Seattle based restaurant Canlis will now host a weekly virtual bingo

LA restaurant chain Everytable has repositioned itself to now offer emergency relief



Public Health England has launched “Every mind matters”, narrated by the Duke and Duchess of Cambridge

Levi, Mr Porter, John Lewis and Ganni are live streaming to connect with their customers

Dating apps respond to social distancing regulations

Tesco has adapted its “Food love stories” campaign to highlight the power of food in bringing people together

Zara’s models shoot the brand’s latest campaign in their homes



Businesses can now add stickers on their Instagram stories to redirect customers to their websites

Facebook will introduce a new gaming mobile app

Secret Cinema is recreating its experiences on Zoom

Twitter users are using ‘#TwitterFoodBank’ to help those in need buy supermarket supplies

In the US, Google is listing COVID-19 test centres when you search for coronavirus related content

Samsung has created a timer for hand washing for its Galaxy smartwatches

One World: Together at Home raised $127m for coronavirus relief efforts


Here and helping

We are continuing to work with and help our clients so please let us know if we can help you in any way.

With love, health and strength, Household

Image courtesy of Engadget

Other posts from the blog