As featured in Retail Focus and Echochamber.
Household partnered with The White Company to create the brand’s first ever US flagship store. Retail Focus described the store as a visual journey of discovery that combines lifestyle aspiration with a boutique hotel feel, whilst paying homage to the grandeur of the elegant Beaux-Arts building.
Whilst Echochamber described the brand’s “chic expansion into NYC as a much-anticipated British invasion” heroing Household-designed experience touchpoints in creating an overall “gorgeous” experience.
The White Company’s US debut builds upon Household’s design blueprint for the Marylebone High Street store, which engaged the customer in a sensory exploration of each product category. The Fifth Avenue flagship brings Household’s design concept to life on an even larger scale. A combination of high ceilinged show rooms and intimate browsing areas house a range of high-touch experiences, including the Fragrance Boutique with testing stations for curated scents, a Living Room Zone complete with polished plaster fireplace and a bespoke Sleep Studio providing sensory tests on linen, duvets and pillows.
Read the full articles about the prominent Fifth Avenue store on Retail Focus and Echochamber.
