Brands across sectors are exploring different strategies, from delivery app partnerships to strategically located fulfilment centres, to shorten delivery times to within an hour of purchase. This meets new customer needs around convenience, to receive an online order as quickly as possible and gives direct-to-consumer brands a competitive advantage.
Amazon is reportedly in talks to acquire US department stores JCPenney and Sears, with the plan to convert their big box formats into fulfilment centres. The stores are conveniently located in residential areas, enabling Amazon to operate locally and reduce travel time.
DTC grocery brand Weezy has received funding to open a fulfilment centre in West London. Residents in Fulham and Chelsea will be able to receive deliveries within 15 minutes of purchase, via electric moped and bicycle couriers.
Coty has unveiled a delivery partnership with GoPuff to offer customers 30 minute deliveries on its beauty brands Covergirl, Rimmel and Sally Hansen.
Retail
Amazon is rumoured to acquire JCPenny and Sears stores
Coty partners with GoPuff for 30-minute delivery for its beauty products
Delivery brand Doordash launches its own virtual convenience store and fulfilment centres to meet the demand
DTC grocery brand Weezy plans to deliver items to customers within 15 minutes
Lidl’s subscription service Lidl Plus has launched in the UK
Eyewear brand Gentle Monster has opened a new pop up space in Shanghai
Hospitality
Hong Kong’s first CBD cafe and boutique opens
The Eat Out to Help Out scheme was used 10.5million times in the first week
VOMA is the world’s first fully interactive virtual museum
Artist Dre Wapenaar has created teardrop-shaped tents that suspend from trees
IKEA United Arab Emirates launches ‘Vacation in a Box’ to help customers recreate a holiday destination at home
Campaigns
Superdrug unveils the ‘Be Kind, Shop Kind’ campaign to reduce aggressive behaviour towards staff
Initiatives
Beauty brand Credo has launched a private label called Exa
IKEA India unveils a new app to help people live more sustainably at home
Ralph Lauren has partnered with Snapchat to allow users to dress their Bitmoji in the brand’s apparel
Here and helping
With love and health, Household
Image courtesy of Unsplash
