Michelle Du-Prât talks to Boutique Hotel News

Michelle Du-Prât looks at what boutique hotel brands can learn from the retail space.

Michelle’s latest thought piece on the Hospitality sector paints an optimistic vision for the market, encouraging hoteliers to look to the world of retail for inspiration.
Retailers that are re-engaging their customers and providing value beyond transaction alone are succeeding in an over-saturated market, and Hoteliers can learn from this. Innovative hospitality brands will focus on people’s needs with responsive experiences, while maximising existing revenue streams.
Looking through the eyes of the guests will help hoteliers reimagine what they have to offer. Michelle advises brands to define themselves by the values of those they wish to attract – finding their audience and going all in to meet their passions, rather than offering a little to everybody.
Read more here.

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