Speedread
Bold partnerships and DTC models emerging

Fashion digs deep to innovate showing its resilience and willingness to adapt at this time of extreme change. We’re seeing bold partnerships and a renewed interest in different and sustainable models focused on customers.

Gap is tapping into a new customer base by signing a 10 year brand partnership deal with Kanye West. H&M has launched its DTC secondhand fashion brand ‘Sellpy’ in Germany, to meet growing demands for fashion resale. Nike is shifting its focus to digital after successful Q4 sales.

 

Retail

Gap has signed a 10 year partnership with Kanye West

H&M secondhand shop ‘Sellpy’ launches online in Germany

Nike’s focusing on its digital-first ‘Consumer Direct Acceleration’ strategy due to successful digital Q4 sales

Harrods will open its Westfield London outlet on July 3rd

Microsoft will close all its physical stores

 

Hospitality

Four Seasons Hotels and Resorts has created a COVID-19 advisory board

Airbnb competitor Sonder is on track to raise $200 million in its latest round of funding

 

Campaigns

Brands continue to boycott Facebook due to hate speech policies

Fortnite and Warner Bros launch in-game movie night

 

Initiatives

Amazon acquires self-driving start up Zoox

Dior’s Cruise 2021 fashion show will be attended by friends and family only

L’Oréal Group reveals its 10 year sustainability plan

New platform ‘TikTok For Business’ for brand marketing

Gucci’s launched a Snapchat VR filer to try on trainers and purchase

 

Image courtesy of Kanye West and Gap

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