Fashion digs deep to innovate showing its resilience and willingness to adapt at this time of extreme change. We’re seeing bold partnerships and a renewed interest in different and sustainable models focused on customers.
Gap is tapping into a new customer base by signing a 10 year brand partnership deal with Kanye West. H&M has launched its DTC secondhand fashion brand ‘Sellpy’ in Germany, to meet growing demands for fashion resale. Nike is shifting its focus to digital after successful Q4 sales.
Gap has signed a 10 year partnership with Kanye West
H&M secondhand shop ‘Sellpy’ launches online in Germany
Nike’s focusing on its digital-first ‘Consumer Direct Acceleration’ strategy due to successful digital Q4 sales
Harrods will open its Westfield London outlet on July 3rd
Microsoft will close all its physical stores
Four Seasons Hotels and Resorts has created a COVID-19 advisory board
Airbnb competitor Sonder is on track to raise $200 million in its latest round of funding
Brands continue to boycott Facebook due to hate speech policies
Fortnite and Warner Bros launch in-game movie night
Amazon acquires self-driving start up Zoox
Dior’s Cruise 2021 fashion show will be attended by friends and family only
L’Oréal Group reveals its 10 year sustainability plan
New platform ‘TikTok For Business’ for brand marketing
Gucci’s launched a Snapchat VR filer to try on trainers and purchase