Re-purposing experiences for the future

As lockdown eases, brands are already re-purposing their retail experiences, services and products to meet new customer needs.

To overcome hygiene and safety concerns, Starbucks is re-focusing its retail model from dine-in, to convenience-focused drive-thrus and curbside pick-up added to more locations. Westfield London has plans to convert House of Fraser traditional retail space into co-working, considering ‘third space’ use. Forever 21 has re-launched online only, in the UK and EU, catering to digital savvy customers.



Currys PC World stores will act as tech help hubs, for the first three days from when they re-open

Apple re-closes 10 stores in the US, due to a spike in COVID-19 cases

Westfield to convert its House of Fraser into a co-working space

Starbucks will re-focus on opening more convenience-led formats and services, such as drive thrus and curbside pick up

Forever 21 has re-entered the UK and EU market as a DTC brand

Pret A Manger is trialling a click and collect service in five London stores

The Hut Group has signed 100m worth of beauty partnerships

Whatsapp launches a new pay feature



25 luxury hotels in India will transform into care centres

AA unveils a ‘COVID-19 Confident’ accreditation scheme for hospitality venues

Hotels and B&Bs in England will re-open on July 4th



Twitter unveils a new campaign in support of the Black Lives Matter movement

Patagonia is halting paid advertising on Facebook, due to relaxed policies on hate speech and the spread of misinformation



Ikea’s Space 10 has launched a new platform called Everyday Experiments, to explore the future of smart home tech

With calls to boycott the brand, Starbucks has created Black Lives Matter t-shirts for its employees

Burberry will host an outdoor runway show in September

Gucci’s launches its first circular collection called Gucci Off The Grid

Nike’s new Space Hippie collection is made from recycled materials

Alibaba’s JD.com has raised $4bn to invest into key supply chain initiatives


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With love, health and strength, Household

Image courtesy of Unsplash

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