The pandemic has been a catalyst for innovation with retailers exploring new ways to help customers make more confident online purchases. Live-stream shopping is popular in China but we’re now seeing brands in Western markets experiment with online video shopping platforms. This enables shoppers to discover new products, access trusted product recommendations and connect with brand ambassadors live and on-demand.
DTC brand Moda Operandi will launch its new shopping feature Moda Live via a live-stream hosted by designer Johanna Ortiz. Viewers will be able to see the brand’s latest fashion collection, engage with content and shop while they watch.
Google has unveiled its ‘Shoploop’ app where users have access to a range of videos allowing them to explore the latest beauty trends, listen to expert advice and have the option to purchase products now or save for later.
Retail
Google has unveiled a new video shopping platform called Shoploop
Moda Operandi is launching a new live stream service
IKEA has opened its first city store format in Shanghai
Amazon has unveiled a new smart shopping trolley
Lidl Ireland has launched a Lidl Plus app for instant rewards and guaranteed weekly savings
Asda is trialling autonomous cleaning robots in select stores
Morrisons has launched a family recipe box to aid meal preparation
Huawei still plans to open three UK stores regardless of future UK governmental ban
Hospitality
Airbnb is partnering with the IOC and IPC to host Olympic and Paralympic Online Experiences
Guests at the Four Seasons Hotel Silicon Valley can now book rooms that feature Tonal’s intelligent fitness equipment
IHG is continuing plans to expand its Regent hotel brand
Campaigns
Burger King US is asking farmers to reduce methane emissions by changing their cows’ diets
Initiatives
Rihanna is launching a genderless skincare brand called ‘Fenty Skin’
Meditation app Calm is launching a TV show based on its sleep Stories series
Boots has started selling CBD brand Kloris
Image courtesy of Unsplash
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With love, health and strength, Household
