Brands in the hospitality and wellness industries are inventing new outdoor and pop up experiences that invite guests into safe spaces that are imaginative and respond to the customers’ need for different ways of reconnecting.
To meet the demand of the staycation trend in the UK, The Hoxton has launched a luxury pop up campsite in Oxfordshire called ‘Camp Hox’. Guests who book a tent at the campsite also receive a one-night stay at one of the brand’s London hotels, to retrieve when they feel safe to do so.
Fitness brand Lmnts Outdoor Studio has opened a pop up in Hotel X, Toronto. Attendees can book a Hot Yoga class in their own personal geodesic dome, enabling people to feel comfortable exercising as a group but within their own hygienic bubbles.
Retail
Boohoo is building its own manufacturing facility in the UK, following recent controversy
Selfridges has unveiled ‘The Bike Shop’ in its Oxford St flagship
Armani has partnered with Yoox Net-a-Porter to create a seamless omnichannel experience
Amazon Fresh is competing against UK supermarkets by offering free delivery for Prime customers
Hospitality
The Hoxton has just launched a pop-up ‘glamping’ experience in Oxfordshire
Lmnts Outdoor Studio has created physical bubbles to enable users to exercise safely
Emirates has become the first airline to offer free COVID-19 insurance
Campaigns
Apple’s new campaign celebrates UK creatives
Initiatives
Walmart, Target, and CVS Health have announced the ‘Beyond the Bag Initiative’, a sustainability initiative to reinvent single-use plastic bags
Waitrose unveils online cooking classes for children
Whisky brand Ardbeg is hosting a virtual BBQ cook along
Indian fitness and wellbeing brand Cure.fit has launched its digital services in the US
Snapchat has partnered with Headspace to offer meditation experiences to users
Here and helping
With love and health, Household
Image courtesy of Unsplash
