New retail brand formats pivot off social and sustainable experiences powered by digital

Brands are unveiling new retail formats that feature sustainable and digital innovations to re-engage customers and bring them back into stores, with the dual purpose of meeting company goals, that include delivering immersive, digitally connected and carbon neutral experiences.

Burberry has unveiled a new ‘social retail store’ format in Shenzhen, China. The store is designed in partnership with Tencent Technology and uses a custom WeChat mini-program to reward users if they engage with exclusive perks and social currency for an in-app personal digital avatar.

Nike has launched its House of Innovation store format in Paris. The store format is known for its digitally connected customer experience, but the new store is also a prime example of how Nike is putting its ‘Move to Zero’ sustainability initiative into practice. The store has 85,000 kilograms of sustainable material woven into the design and fixtures, as well as being powered by a clean energy wind complex in Spain.


Burberry unveils new digitally enabled store in Shenzhen, China

Nike Paris House of Innovation flagship is at the forefront of sustainable design

Aldi is creating its own cashierless Amazon Go competitor

Amazon Go is planning to open stores in the UK

Primark has unveiled a clothing recycling scheme in UK stores

Argos is discontinuing its iconic catalogue as demand falls



Melbourne Airport will open a solar farm in January 2021, with enough renewable energy to power its four passenger terminals.

Etihad Airways is gifting business and first-class passengers to an antimicrobial snood style facemask

Four Seasons Hotel Mumbai has launched a staycation package in a bid to encourage guests to stay



Snapchat launches new campaign ‘Meet the Snapchat Generation’


The Black in Fashion initiative has launched with 38 global brands signed up to participate

Microsoft is in talks to acquire Tik Tok

Instagram has launched a Tik Tok competitor called Reels

Deliveroo has launched a contactless dine-in tool to help restaurants and bars re-open safely

Uber has partnered with Thames Clipper to launch the Uber Boat in the UK

Amazon is re-designing its Alexa app to make it easier to use

Shiseido has created a beauty facial map to help men learn how to apply make-up


Here and helping

With love and health, Household

Image courtesy of  Nike 

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