Luxury players pioneer sensory and 360 interactions to seduce customers online 

Luxury brands are continuing to push the boundaries of digital experience by collaborating with branded social media and tech platforms to create immersive experiences that put customers in control of how they view and engage with new products. 

Burberry will be the first luxury retailer to live stream a fashion show on gaming platform Twitch. Virtual guests can choose to view the spring/summer 2021 collection from multiple angles and can connect with other attendees via Twitch’s chat function.

Amazon has launched a new concession-based platform ‘Luxury Stores’ on its mobile app. Oscar de la Renta is the first brand to open a shop-in-shop. Customers can take a 360-degree view of the collections on different size models to inspire confident decision making and purchasing online.



Tesco will trial drone deliveries from October  

Walmart and Zipline will trial drone deliveries for health and wellness products in 2021 

Aldi is testing click and collect services on staff before extending to customers  

Burberry is partnering with Twitch to livestream its spring/summer 2021 fashion show 

Amazon has launched its Luxury Stores experience platform 



Ace Hotel London Shoreditch will close permanently 

Travel brands are launching subscription services to drive loyalty and encourage travelling



Tesco’s latest brand campaign focuses on Clubcard loyalty and value 



WHSmith, Costa Coffee and Booths are launching the UK’s first electric forecourt 

Apple is launching new wellness subscription service Apple Fitness + 

L’Oreal has introduced make-up recycling bins across 1000 UK stores 


Image courtesy of  Unsplash 

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