‘We’re turning customers into fans’

Born in Shoreditch, London, in 2004 by a majority-female founded team, our name Household comes from the idea that we should be a place where people want to spend time, just like the brands we work with.

Household is an award-winning creative agency specialising in brand and experience design. Our mission is to create better futures for brands and their fans. Through brand, experience, and retail innovation, we collaboratively design sustainable growth for clients, customers, communities, people, and planet. Creativity is our greatest tool for change, and we do it without compromise.

‘Fame, Fans and Fortune’ is how we create holistic and lasting impact, unlock brand equity, and emotionally connect with communities for greater lifetime value.

Working with the most exciting brands in the world, our sweet spot is where entertainment, retail and hospitality intersect to meet more customer needs – innovating the big ideas that ensure fortunes for brand and businesses, people and planet.

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We believe that diverse minds create breakthrough ideas, so we don’t just collaborate with brands, we bring their fans along for the ride too.  Together we continually create better outcomes now, and for the future. 

Our Active Brand Model and customer insight research tool emotiveye™, enables us to deep dive into the needs and expectations of hyper-engaged audiences we identify as the Participation Generation – and the future fans of brands. 

From innovating and designing the Amazon Treasure Truck – co-holding the Inventors Patent, to creating the first official Harry Potter Flagship New York for Warner Bros. Discovery – we are defining and designing the future of brands and how they connect with customers in both physical and digital worlds to shape culture, communities, commercial success – and create positive impact. 

Come visit us in our Shoreditch London studio and step into Room X, our VR demo experience – an in-beta ‘participation’ project with global hotel group PPHE for the art’otel brand.  

We’d love to see you. 

‘Household brought energy and ideas to the table. Together we created something fresh and desirable for our guests’
Nick Jones, Founder – Soho House & Co

Our capabilities

Connecting every dimension of your brand

Strategic Consulting

Differentiate and Define the role of your brand as a unique and joined up fan-first brand.

  • Brand Purpose and Proposition
  • Customer Fan Insight
  • 360 Brand Platform
  • Brand Storytelling

Experience Design

Create how people connect with your brand through physical, human & digital experiences.

  • Experience Transformation Blueprint
  • Omnichannel Ecosystem, Format and Channel Design
  • CX, UX and UI Design
  • Product Innovation

Expression Design

Create how your brand shows up in the world across channels.

  • Brand architecture
  • Logo, Visual Identity and Nomenclature
  • Multi-channel Touchpoint Design
  • Packaging Design

Brand Impact

Connect and Evaluate how your brand impacts the world through people, planet & profit.

  • B Corp Standard Initiatives
  • Social and Community Action
  • Colleague Engagement
  • Continuous Innovation Road mapping

Fanalytics

Tapping into brand fandoms for real-time data, rapid validation & actionable insights.

 

 

The people who make Household

  • Julie Oxberry
    CEO
  • Michelle Du-Prât
    Chief Strategy Officer
  • Tara Mellett
    President, US
  • Andy Revell
    Finance Director
  • Luke Weston
    Executive Strategy Director
  • Kate Walmsley
    Executive Creative Director
  • Siu-Lan Choi
    Executive Creative Director
  • Lara Chapman
    Business Director
  • Paz Martinez
    Creative Director
  • Thomas Howlett
    Design Director
  • Léa Lagasse
    Design Director
  • Miranda Porter
    Senior Account Director
  • Ali Pountney
    Design Director
  • Catherine Wright​
    Account Director
  • Shaan Bains
    Associate Strategy Director
  • Felicity Goodenough
    Design Director
  • See the rest of our team
  • Elisa Barnard
    Senior PR, Marketing & New Business Manager
  • Emily Budden
    Design Associate
  • Tracy Darkins
    Finance Manager
  • James Donnellan
    Design Associate
  • Lewis Jones
    Senior Designer
  • Karen Richardson
    Executive Assistant
  • Dan Smith
    Design Director Experience Delivery
  • Heather Stewart
    Strategist
  • Hannah Tierney
    Senior Client Manager

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